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Larah universe

The old Medina of Rabat has a special place for Rabea, the founder of Larah Collections. It is the capital of multiskilled artisans especially in leather work. Her father used to spend his after–school time in the family workshop, learning and passing on.

Larah’s influences are also from Montreal, a city where she lived the most. It inspires her by the simplicity of the modern lines and the melting between functionality and aesthetism.

In her leather workshop in Casablanca, Rabea supervises the making of the bags. They are handembroidered by skilled artisans, using ancestral leather embroidery techniques. Each bag takes several steps of preparation to be ready for embroidery, and then the whole process of bag mounting begins.

Women are the main contributors to these rare and exceptional embroideries from high atlas mountains. In this process women artisans earn money for themselves and for their families. That is why we work directly with them, with no intermediary.

In 2020, Larah became a green business! No more wasted leather. It is now being woven and used as a leather fabric in our special limited collections.

Let’s take a look at the making process of a Larah bag: In the picture, the Sandra mini bag : A metal stamps  with the desired pattern is confectioned , then the leather is stamped, the thread is woven and  the technique of embroidery begins. The fabrication process starts, and the recycling of the waste is on.

 

 

SUSTAINABILITY and ECOLOGY

Larah is first of all a high quality bag. It is an investment in a product that will last beatifully and save the environnement. How does it save the environnement ? Each bag is made in a long and in multi steps process, which could take from 8 to 22 hours.

All the making process is done in our workshop. We master all steps of fabrication to guarantee the best quality for our clients. We want a bag that can last for a lifetime, it avoids buying several bags with lower quality and the environnemental consequences we know.

Also, being a green business, Larah upcycles all the leather waste in new luxurious bags. Our mission is to have you experience a high quality product and to protect the planet.

Everybody knows the astronomical quantity of glue used in the leather  making industry. We as a small leather shop are one of the rarest worlkshops that uses ecological glue. It prevent our workers from inhaling toxical components and the atmosphere pollution.

Our artisans health is highly important for us, the planet is as you know our main precoccupation. Sustainability is about everydays choice.

Our customers are concerned by the tracability of the leather we use and how it is being used. The leather comes from small tanneries of Fez and Casablanca. Morocco is very well known for its ethical slaughter of animals. All skins of animals in the tanneries were intended for consumption.

 

OUR MISSION

Our vision is to encourage our skilled women artisans to develop theses  endangered techniques. To revisit and developp this exceptionnal embroidery work. The bags we offer to our clients are a fashion item that is timeless, it is an investment in all it means, it’s a way to contribute to slow fashion movement and  a better future for our children and humanity.

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