My Universe

Rabat is the city in Morocco where i grew up. The old Medina has a special place in my heart. It is the capital of multiskilled artisans especially in leather work. My father used to spend his after–school time in the family workshop, learning and passing on.

My influences are also from Montreal, a city where i lived the most. It inspires me by the simplicity of the modern lines and the melting between functionality and aesthetism.

Larah is a now small leather workshop in Casablanca.

Our bags are handembroidered by skilled artisans using ancestral leather embroidery techniques. Each bag takes several steps of preparation to be ready for embroidery and then the whole process of bag mounting begins.

Women are the main contributors to these rare and exceptional embroideries from high atlas mountains. In this process women artisans earn money for themselves and for their families that is why we work directly with them, no intermediary.



Lets take The Sandra mini bag : the metal stamps are being confectioned , then the leather is being stamped, the thread is woven and the the technique of embroidery begins. The making process begins.


Larah is first of all a good quality bag . It is an investment in a product that will last beatifully and save the environnement. How does it save the environnement ? Each bag is made in a long and in multi steps process, which could take from 8 to 22 hours. All the making process is done in our workshop. We master all steps of fabrication to guarantee the best quality for our clients. We want a bag that can last for a lifetime, it avoids buying several bags with lower quality and the environnemental consequences we know.

Everybody knows the astronomical quantity of glue used in the leather making industry. We as a small leather shop are one of the rarest worlkshops that uses ecological glue. It prevent our workers from inhaling toxical components and the atmosphere pollution. Our artisans health is highly important for us, the planet is also our main precoccupation. Sustainability is about everydays choice. Our customers are concerned by the tracability of the leather we use and how it is being used. The leather comes from small tanneries of Fez and Casablanca. Morocco is very well known for its ethical slaughter of animals. All skins of animals in the tanneries were intended for consumption.



Our mission is to encourage our skilled women artisans to develop theses techniques that were going to disapear. To revisit and developp this exceptionnal work. The bags we offer to our clients are a fashion item that is timeless, it is not just an investment, but also a way to contribution to slow fashion.

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