Born in Rabat , Morocco, Rabea Elaidi moved to Montreal Canada in 1989,  where she lived and studied business administration and communication (Hec Montreal & Ulaval). She founded Larah, a fashion brand specialized in jewelry and accessories. And studied leather & jewelry design (Montreal  leather school, Montreal jewelry school).

The Leather making by master handcraftsmen from Rabat, moorish touch, and ancestral moroccan art defines the identity of Rabea’s articles . Influences are also from Montreal, her beloved city of adoption which permeated her by the simplicity of modern lines and clever melting between fonctionality and esthetic. The colors of amerindian art are mixed with kasbahs and oasis universe of southern morocco that highlight her unique pieces.

By her expertise in leather making, she masters all the steps of fabrication. Choosing leather is the most importannt step of the process . Conscious of the importance of raw materials quality in the articles development, only full-grain leather is skilfully used with local moroccan embroideries , braiding, inlaid leather works, chiseling and others .

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